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One Month's Growth Hacking Bundle

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Product Details

Access
Lifetime
Content
6 hours
Lessons
83

One Month Growth Hacking

Tactics to Explode Product Growth

By One Month | in Online Courses

This growth hacking course is for any entrepreneur, marketer, or engineer who wants to learn how to grow a product. A Growth Hacker is a rare combination: someone with the right marketing and technical skills who is able to come up with clever marketing hacks while tracking their results. Here, you'll learn the best growth hacking techniques and practices of today's most popular companies, including Facebook, Dropbox, Zynga, LinkedIn, Pinterest, and AppSumo.

  • Access 83 lectures & 6 hours of content 24/7
  • Learn what Growth Hacking is
  • Develop a project roadmap
  • Create a landing page w/ Unbounce
  • Perform product validation & learn The Law of Contraction
  • Understand good copywriting
  • Explore segmentation & funnel reports
  • Discuss 3 kinds of email marketing
Chris Castiglione is an educator. He is the co-founder of One Month, and a professor at Columbia University Business School. His mission is to use storytelling as a tool to inspire positive change in the world. Chris's mediums include video, podcasts, writing, and teaching.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Day 1
    • Why are you here? (0:20)
    • How to get the most out of this course (3:15)
    • One of the First Growth Hacks (5:02)
    • What is Growth Hacking? (5:48)
    • The Iceberg Analogy (2:10)
    • 90% of startups die in the trough of sorrow (5:25)
    • Download the Week 1 Worksheet
  • Day 2
    • Project Roadmap (2:41)
    • Most Companies Only Track Three Things (2:05)
    • The Lean Marketing Funnel (6:08)
    • Let's see it in Action (2:04)
    • 4 - LMF in Action- Dropbox & Yelp (0:43)
    • LMF in Action Review- Dropbox & Yelp (8:11)
  • Day 3
    • It all starts with a landing page (5:16)
    • "But I don't want to build a Landing Page" (1:22)
    • Let's create a landing page with Unbounce (3:31)
  • Day 4
    • Is your product a vitamin or a painkiller? (3:07)
    • The Law of Contraction (5:19)
    • Customer development & validation (6:14)
  • Day 5
    • Copywriting (5:35)
    • Go Deeper (0:32)
    • Body Copy (5:30)
    • Call to Action (9:39)
  • Day 6
    • Worksheet: Write Copy for the Page (3:14)
    • Putting it all in (6:50)
  • Day 7
    • Download the Week 2 Worksheet
    • A B testing (5:58)
    • How to run a proper experiment (1:53)
    • Setting up a Headline test in Unbounce (4:34)
    • Go Deeper (1:38)
  • Day 8
    • User Testing & Feedback (1:44)
    • Go Deeper (1:00)
  • Day 9
    • Setting Up Mixpanel (5:19)
    • Tracking Page Views (5:56)
    • Adding Variant to Events (5:20)
  • Day 10
    • Segmentation reports (3:12)
    • Funnel reports (3:37)
    • Adding a submitted email event (5:40)
    • Creating the signup funnel (3:32)
  • Day 11
    • 3 Kinds of Email Marketing (7:29)
    • Sign up for Mailchimp (4:25)
    • Connecting Mailchimp to Unbounce (3:58)
    • Go Deeper (1:31)
    • Download the Week 3 Worksheet
  • Day 12
    • 10 Day Drip: Day 1 (5:51)
    • Day 4 (3:53)
    • Days 8, 9, 10 (5:35)
    • 28 Day Drip (3:27)
    • Subject lines that open emails (8:09)
    • Good Deeper/Worksheet (1:37)
    • Body copy and Call to Action (4:58)
    • Go Deeper (2:13)
    • Double Opt-In Growth Hacks (7:39)
  • Day 13
    • Create your 10 day drip (1:46)
    • Getting confirmed in Mailchimp (8:07)
    • Add autoresponders to Mailchimp (4:26)
  • Day 14
    • Getting 10 signups (0:34)
    • Acquisition Channels (6:35)
    • Acquisition Concepts (7:33)
    • UTM Tracking (10:26)
  • Day 15
    • Paid Advertising Options (9:45)
    • Elements of a paid ad (2:57)
    • How you buy online ads (6:02)
    • Tracking Results (6:06)
    • Different forms of targeting (3:42)
    • Ads and ad platforms as a research tool (5:36)
  • Day 16
    • Organic content strategy (7:39)
    • Content growth hacks (3:47)
  • Day 17
    • What is SEO (14:32)
    • SEO Growth Hacks (7:39)
    • SEO Resources (1:27)
  • Day 18
    • Manufacturing a Story (4:19)
    • How to get almost anyone's email (5:03)
    • What do you say (6:05)
  • Day 19
    • Virality - A Primer (5:45)
    • Referral Strategies (4:53)
    • Go Deeper (2:03)
  • Day 20
    • Onboarding (4:29)
    • User Onboarding, Mobile-flows and Worksheet (2:44)
  • Day 21
    • Measuring Retention (6:37)
    • Retention Growth Hacks (1:39)
  • Day 22
    • Backing into Revenue Numbers (3:00)
    • Why defer monetization? (2:47)
    • The Magical numbers 9 and 7 (2:12)
    • Sales (1:45)
    • Pricing tiers and free trials (2:26)
  • Go Deeper
    • Sell This Growth Hacking Video (And Make Money)
    • What about B2B? (3:52)

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Access
Lifetime
Content
3.5 hours
Lessons
31

One Month Programming for Non Programmers

Your First, Best Course in Computer Programming

By One Month | in Online Courses

Curious about coding? Want to learn to speak geek? Don’t be overwhelmed — this beginner course is the perfect introduction to web development and programming. In this course, you'll tackle basic development principles to get you started on the right path. No experience is necessary!

  • Access 31 lectures & 3.5 hours of content 24/7
  • Understand front-end & back-end
  • Learn what UX is & why your projects need it
  • Read code
  • Create 3 web projects from scratch
Chris Castiglione is an educator. He is the co-founder of One Month, and a professor at Columbia University Business School. His mission is to use storytelling as a tool to inspire positive change in the world. Chris's mediums include video, podcasts, writing, and teaching.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Week 1: The Web Development Process
    • Start Here (4:35)
    • How Do I Communicate Ideas? (2:58)
    • What Is Programming? (3:15)
    • Start With Who To Hire (10:02)
    • Most Important Roles (4:19)
    • MVP: Most Valuable Product (10:40)
    • UX (8:16)
    • Information Architecture (10:49)
    • Visual Design (3:22)
    • Comps vs. Style Guides (5:59)
    • Development (5:14)
    • Shoe Me What You Got (7:34)
    • Who's Next? (2:18)
    • UX Business Assumption Worksheet (6:33)
    • UX Business Assumption Results (7:16)
    • UX Case Studies (9:37)
    • Design Workshop (1:12)
    • IA Workshop (3:17)
    • Week 1 Homework (3:28)
  • Week 2: Programming Languages
    • Week 2 Homework (4:16)
    • Me Talk Web One Day (4:48)
    • Which Language Should You Choose? (4:45)
    • High to Low Level Programming Languages (4:11)
    • Evolution of Programming (5:51)
    • Reading Code (3:42)
    • The Most Popular Programming Language is... (2:24)
    • PHP vs. Ruby vs. Python (4:02)
    • What's Facebook Built With? (4:09)
    • The 4 Questions (4:28)
    • When should I choose JAVA, .Net, or Node.js? (6:41)
    • Which language is best for Mobile? (6:20)
    • What is Responsive Design? (3:13)
    • Extra Credit: Responsive Design Challenge (2:47)
    • Frameworks (4:23)
    • Tech Stack and Server (3:51)
  • Week 3: HTML & CSS
    • Sublime (1:55)
    • Party Tip: HTML (10:44)
    • Party Tip: CSS (4:43)
    • Party Tip: Javascript (2:50)
    • Party Tip: Images (11:08)
  • Week 3: Javascript
    • The 10 Concepts (5:18)
    • Events (3:10)
    • Comments (3:11)
    • Print (2:04)
    • Variables (5:03)
    • Concatenation (3:16)
    • Data Types (3:33)
    • Functions (8:02)
    • Conditionals (4:41)
    • Arrays (6:08)
    • Debugging (4:42)
    • The Happy Hour Challenge (1:48)
  • Week 4: Backend Development
    • Your Week 4 Assignment
    • What is a CMS? (6:27)
    • The Most Popular CMS (5:28)
    • CMS Takeaways: Wordpress.com (4:01)
    • CMS Takeaways: Wordpress.org (8:15)
    • CMS Takeaways: Squarespace (1:54)
    • CMS Takeaways: Custom CMS (3:08)
    • How to Create a Job Score Card (8:50)
  • Go Deeper
    • The Times Square Problem (15:01)
    • Glossary
    • Why Use Git? (3:05)
    • Commit To Git (14:59)
    • Connecting Git to Github (3:06)
    • Push to Github (3:44)
    • Build A Rails App in 20 Minutes (22:11)

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Access
Lifetime
Content
1.5 hours
Lessons
32

One Month Innovation

Discover How to Disrupt Any Industry

By One Month | in Online Courses

Do you struggle to come up with new concepts that surprise your partners and competitors? Are you stuck in the idea stage of a business, unsure of which possibilities will lead to something truly revolutionary? Or do you already have a great idea, but aren't sure when's the right time to take action? If any of that sounds like your life, you need One Month Innovation. In just 30 days, you'll learn the skills necessary to create meaningful, impactful, and, yes, innovative business ideas.

  • Access 32 lectures & 1.5 hours of content 24/7
  • Learn how to generate, examine, & evaluate ideas
  • Analyze the scope, demands, & knowledge conditions of your industry
  • Understand how to evaluate different ideas & choose the right one for your business
  • Discover techniques for managing data flow & information overload
  • Build a framework for disruptive business in just four weeks
Rahaf Harfoush is a digital anthropologist, idea hunter, and New York Times bestselling author - and that's not even half of her credentials! A true thought pioneer, Rahaf has broken more molds than most business leaders have ever encountered, and she has perfected the science of ideation.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Welcome to the Course!
    • Innovation Course Overview (2:18)
    • Introduction to the Course Booklet (0:35)
  • Week 1: Creativity and Landscape Analysis
    • Introduction to Week 1 (0:30)
    • What is the innovation myth? (0:39)
    • Why is innovation important? (2:17)
    • Are you creative? (1:36)
    • Perception (3:03)
    • Intellection (3:55)
    • Expression (4:45)
    • Introduction to Landscape Analysis (2:44)
    • Focus Industry (0:55)
    • Knowledge Conditions (3:25)
    • Demand Conditions: Magnitude (2:08)
    • Demand Conditions: Rate of Growth (0:55)
    • Demand Conditions: Level of Segmentation (2:09)
    • Weak Signals (4:13)
    • Pocket and Feedly Habits (2:40)
    • Week 1 Homework (2:32)
  • Week 2: Pipelining
    • Introduction to Week 2 (0:36)
    • Finally, A Diet That Works (2:59)
    • Why is Pipelining Important (1:18)
    • Information Overload and Expectations (3:53)
    • What is a Trend (2:41)
    • Global Trends (6:09)
    • Sources to Consider (1:38)
    • Kalbuch Matrix: Incremental Innovation (3:09)
    • Kalbuch Matrix: Breakthrough Innovation (1:24)
    • Kalbuch Matrix: Disruptive Innovation (4:45)
    • Kalbuch Matrix: Game Changing (1:39)
    • Research Perspectives Skimming and Deep Diving (2:52)
    • Research Perspectives Matrix (2:42)
    • Week 2 Homework (4:27)
  • Week 3: Adjacent & Non-Adjacent Markets
    • Introduction to Week 3 (0:30)
    • Adjacent Industries (1:25)
    • Non Adjacent Industries (2:55)
    • Themes (1:34)
    • Telling a Good Story (1:36)
    • Examples of Themes (5:17)
    • Week 3 Homework (2:45)
  • Week 4: White Spaces and Opportunities
    • Introduction to Week 4 (0:31)
    • White Spaces (1:28)
    • Examples of White Spaces (1:00)
    • Temporality (2:07)
    • Competition (1:05)
    • Why Are Country Policies Important (1:46)
    • A Country's Ability to Innovate (4:23)
    • Country Innovation Rankings (1:58)
    • Ecosystem and Digital Support (1:23)
    • Examples of Government Support (2:35)
    • Social Barriers (0:47)
    • Wrap up (0:43)

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